7 Secrets To Writing A Successful Ad

September 9, 2006 · Comment 

(And Make Your Customers Buy Your Product!)

Whether you’re advertising a product on print, radio or Internet, the following tips will help you write and successfully advertise it:

YOUR HEADLINE OR TITLE PROMISES SOMETHING TO YOUR CONSUMER.

Yep, you gotta grab their attention at the outset — that is, by way of your headline. Tell me, would you buy a product after reading this headline: “New Hair Growth Shampoo Now In The Market!” I don’t know about you, but if it was something like, “50% Hair Growth In 7 Days!” I’d buy the product and try it out to see if it delivers what it promised in the headline.

It’s a more effective headline than the first because it gives a concrete result in only a short time. Bald or semi-bald people are more likely to buy the product when they read the second headline.

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