The About Page on Your Website - The Molecular Measure of Your Business Character

December 18, 2007 ·

Good business means not being the most mysterious for your customers. Loyal customers need to have some idea of who you are and what makes you tick.

The About Us Page on your website is most likely the first place that they will look. You have an opportunity here to lay the foundation for an ongoing business relationship or to wreck the future of any business relationship.

The About Us page can double for a contact page with specific contact information. Regardless of warnings about Internet security, your customers are not all stalkers who shouldn’t know your address. More of them are people leary of someone operating solely in cyberspace. They feel more comfortable with a brick and mortar address to which they can snail mail some communication. They will learn more about your business culture by knowing your geographical location.

A real telephone number and customer service or support resource for your business is essential for your success. A chat option is very appealing to customers, right up there with the telephone contact. The Chat Option could be your instant messenger or Skype ID being activated to respond to a question or contact.

Profiles and contact emails for the members of your team help the customer get comfortable in the relationship. Photos, graphics or discussion about personal interests, such as the pet contribute to the loyalty quotient. A company dog or cat, for example, is even more valuable. Pictures of a pet work as well or better than a picture of the person.

Include a statement about your path to the present position of your business . Your business story can be on a separate link so you can expand and give the customer the trivial information that gives you depth, reality — ectoplasm, if you will.

Other valuable links would include pages with your mission statement and your plans for the future of your business, plus additional options to sign up for your newsletter or subscribe to your blog.

Customers want an About US information resource that is easy to navigate for when they need to contact you and which gives them a sense of your character and personality, all as a firm connection in the structure of the business relationship.

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One Response to “The About Page on Your Website - The Molecular Measure of Your Business Character”

Search Engine Optimization Direct » The About Page on Your Website - The Molecular Measure of Your … on January 9th, 2008 1:19 am

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