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1. How many “web design/development” books have you purchased either online or in a bookstore in the last 12 months?

2. On average and in a dollar amount, how much did you pay for each “web design/development” book?

3. Of the “web design/development” books you purchased, what percentage were in ebook or instant download format?

4. For a “web design/development” book that is well written, concise and useful, what would be a fair price in your opinion in a dollar amount?

5. What was the purpose of purchasing the “web design/development” book/s?

 To use and personally implement the techniques on your website.

 To have an employee use and implement the techniques on your website.

 To have a working knowledge of the techniques but not use them.

 To have a working knowledge of the techniques whilst using an outsource company to implement the techniques.

 You have little interest however the book was on sales so you decided to purchase it.

 Other.

6. For implementing “web design/development” techniques on your website, which one of the following best describes what normally happens in your business?

 Implement it yourself based on free information.

 Implement it yourself based on purchased books.

 A current employee implements based on purchased books.

 You hire expert personnel to implement.

 You outsource the work to a specialist company.

 Other.

7. If you were interested in “web design/development” techniques and your web designer or a business colleague suggested a “web design/development” book, would you make the effort to look at the book with a view to purchasing?

8. How many “internet marketing” books have you purchased either online or in a bookstore in the last 12 months?

9. On average and in a dollar amount, how much did you pay for each “internet marketing” book?

10. Of the “internet marketing” books you purchased, what percentage were in ebook or instant download format?

11. For an “internet marketing” book that is well written, concise and useful, what would be a fair price in your opinion in a dollar amount?

12. What was the purpose of purchasing the “internet marketing” book/s?

 To use and personally implement the techniques on your website.

 To have an employee use and implement the techniques on your website.

 To have a working knowledge of the techniques but not use them.

 To have a working knowledge of the techniques whilst using an outsource company to implement the techniques.

 You have little interest however the book was on sales so you decided to purchase it.

 Other.

13. For implementing “internet marketing” techniques to promote your website, which one of the following best describes what normally happens in your business?

 Implement it yourself based on free information.

 Implement it yourself based on purchased books.

 A current employee implements based on purchased books.

 You hire expert personnel to implement.

 You outsource the work to a specialist company.

 Other.

14. If you were interested in “internet marketing” techniques and your web designer or a business colleague suggested an “internet marketing” book, would you make the effort to look at the book with a view to purchasing?

15. How many “SEO” books have you purchased either online or in a bookstore in the last 12 months?

16. On average and in a dollar amount, how much did you pay for each “SEO” book?

17. Of the “SEO” books you purchased, what percentage were in ebook or instant download format?

18. For a “SEO” (search engine optimization) book that is well written, concise and useful, what would be a fair price in your opinion in a dollar amount?

19. What was the purpose of purchasing the “SEO” (search engine optimization) book/s?

 To use and personally implement the techniques on your website.

 To have an employee use and implement the techniques on your website.

 To have a working knowledge of the techniques but not use them.

 To have a working knowledge of the techniques whilst using an outsource company to implement the techniques.

 You have little interest however the book was on sales so you decided to purchase it.

 Other.

20. For implementing “SEO” (search engine optimization) techniques to promote your website, which one of the following best describes what normally happens in your business?

 Implement it yourself based on free information.

 Implement it yourself based on purchased books.

 A current employee implements based on purchased books.

 You hire expert personnel to implement.

 You outsource the work to a specialist company.

 Other.

21. If you were interested in “SEO” techniques and your web designer or a business colleague suggested an “SEO” book, would you make the effort to look at the book with a view to purchasing?

22. What is the most common method you use to find web business and marketing related books?

 A large shopping website. i.e Amazon, Bizrate, Yahoo Shopping.

 A local business directory – online.

 A local business directory – offline.

 Favorite book store website.

 Favorite generic business directory i.e. Business.com, Joeant.com

 Search engine.

 Yellow pages directory – online.

 Yellow pages directory – offline.

 Other.

23. How long have you been running your internet business?

24. How many websites do you currently own?

25. How many employees do you currently have (including yourself)?

26. Do you?

27. What Continent do you live on?

28. Your gender?

29. Your age bracket?

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